John worked with this expanding California table grapes grower and marketer to compete with Dole and other produce giants. Nationally and internationally.
He did so years ago by working with DesignMark to create the brand strategy and launch Grapery’s Flavor, it’s in our nature™ campaign. With John's help, Grapery’s extraordinary new varietals subsequently received national media attention. It is now a multi-million dollar enterprise.
John was involved with the public relations initiative as well. The roll-out of Cotton Candy flavored grapes garnered national attention with a wide range of media outlets and bloggers.
Prior to launching Grapery, the owner was thrilled with John's work on the owner's Pandol brand referenced farther below.
Projects
Cotton candy grapes national media coverage
Capabilities VIdeo (5:21)
