This client asked John and his associates to create an umbrella brand to accommodate their current food ingredient equipment brands and future acquisitions. After conducting research and developing a new brand strategy, John introduced the name EnSight with the tagline Engineering Creative Solutions.
Once John and the team created the strategy and identity for EnSight, the client needed B2B tactics including an elegant yet informative website. EnSight's market share has steadily grown along with sales and brand value for all the companies.
